Image Source: news.buzzgain.com
The best way to know about a brand is to Google their name in your PC or blackberry. Because of our impatience to know more about something, we seek for information from the web. This explains why topping the search result page is so important for companies.
Search engine needs public relations agencies to go help them in their work. To get to page one of Google, fast effect public relations can play a vital role. A front page splash in the Daily Mail makes less business sense compared to twelve little links to press coverage on the first page. After all a front page in a previous day’s newspaper turns into a chip wrapper.
However, online PR comes with a disadvantage. A negative article cannot be easily removed. With the advent of the internet, news stories are not forgotten. News items of distant past are offered to new audiences on a platter at the click of a mouse. This emphasizes the importance of public relations in the web arena. Positive PR can help to relegate negative stories to the least visited pages. They thus become inconspicuous.
New Media PR is also manifesting in innovative forms. One such form is the twitter. It helps us know ones minute to minute activities. When a PR company tweets about a story, a team of committed followers follow it with great attention. News rooms, reporters and free lancers get a first hand chance to learn the internal working method of PR agencies.
